LO4

LO4:

Evaluation

To evaluate my own project on AgeUK, I'd say I've done a fairly good job on getting the point across of more help being needed with the issues of OAPs needing more help with their common issues, e.g: loneliness, depression, poverty and illnesses. The intention of my video was to raise awareness for organisations like AgeUK so that the public may be better informed of some of the dire situations elderly people face and require assistance with. I kept the video concise with my original plans of having a slightly humerous nature to the video with keeping an all-round firm and serious view on the matters at hand; I gave the whole video a 'welcome' and 'warm' feel to it.

When I sent the video to the representative at AgeUK that I spoke to, she responded saying that the end result was "impressive" and "nicely put together", though mentioning that I "could of maybe got in contact with a higher member in the organisation to speak about our policies in greater depth"; which I entirely agree with, though will come to later.

I was entirely a stranger to the organisation before the creation of this project, not affiliated with any of the members at all, though now I feel that we could easily work together again in the future for any further projects.

As far as meeting with the customer goes, I had contacted them early in November 2012, and finally received a reply via phone call a few weeks later from a representative called Elaine. Elaine told me that she would be happy to allow me to come down to the Marlow branch and let me film whilst being supervised by herself. The majority of the deciding on what was allowed to be filmed and what was restricted was decided on site of recording on the first day of filming. Unfortunately as said before, I couldn't get a better insight with one of the social workers as I had originally hoped to get an interview over the phone with Giulia Johnson, the Chief Executive of the organisation.

When it came to the editing process of my project, I decided I wanted the overall production to have a 'fun' vibe to it, the intention of making it a happy video with a hint of sarcasm/cheek but not so much for it to feel anything more than playful manner. In terms of what transitions and animations on text that I used, I feel that things like fading from clip to clip, having bright yellow text giving the impression of happiness and having the text transition in and out with groovy animations. can subconciously give a 'soft feeling' to the viewer when watching, giving the video a subtle aura of kindness. The underlying music in the production is quite rhythmically 'bouncy' and 'jolly', giving the whole product a happier vibe to it; soft on the ears.  

Overall I believe my project for this unit was quite successful, though constraints that I came across include my very slight lack of more variation in topics with the interviewees, and that fact I was unable to get an interview with the Chief Executive. However, considering the nature of the video, and the things that are included within the spoken topics, I believe the final product to be a success.